California has the "Central Coast" and Kona has the "Kainaliu Region" (Ki-na-leo). This lush region is the heart of the Kona coffee district. We slow roast these Fancy & Extra Fancy beans to bring out their deep aroma and full bodied taste. This coffee is grown on neighboring farms under our supervision, processed and roasted by Kona Joe. USDA certified 100% Pure Kona Coffee.